Direct mail marketing is that in inherently inefficient. 44% of all direct mail is thrown in the trash without ever being opened and that which is opened only yields an average of a 2.77% response.  So, if you want to get 1,000 customers to respond to your direct mail piece, you have to mail, on average, 36,101 pieces of mail.  Multiply that by millions of customers and millions of companies and you can see the problem. A March 2008 Read more...