I always feel guilty when I use my dryer — after all, won’t my clothes dry just as well hanging on a clothesline? Fortunately, a British company called White Knight has come up with a way to ease my guilt. The recently Read more...
If you are looking for some fabulous one-of-a-kind holiday gifts, and you live in the Bay Area, visit Bazaar Bizarre SF on thanksgiving weekend November 30th in Golden Gate... Read more...
Like many people, I have become zealous about recycling. On bin day I put out my containers of paper, glass, cans and plastics, and look at my... Read more...
Direct mail marketing is that in inherently inefficient. 44% of all direct mail is thrown in the trash without ever being opened and that which is opened only yields an average of a 2.77% response. So, if you want to get 1,000 customers to respond to your direct mail piece, you have to mail, on average, 36,101 pieces of mail. Multiply that by millions of customers and millions of companies and you can see the problem. A March 2008 Read more...