Picking out the right greeting card – whether for a birthday, wedding or any other occasion – can be no mean feat. If you’re British Asian, the struggle is all the harder. “Every time I went to pick up a card in a store, I would feel like there wasn’t anything that represents me,” says Samantha Alfred. “Cards generally only have western faces and reflect western culture.”

Not so long ago, there was a widespread view that Britain’s smaller businesses would escape the worst effects of the “credit crunch”. The further you ventured from the City of London and into the “real economy”, the less people worried about sub-prime loans, bank rates and the link ,went the thinking.

Coffee at Joe: The Art of Coffee

Coffee at Joe: The Art of Coffee

Coffee at Joe: The Art of Coffee

Coffee at Joe: The Art of Coffee

Coffee at Joe: The Art of Coffee

Coffee at Joe: The Art of Coffee

Coffee at Joe: The Art of Coffee